How Masaki Properties halved the viewings they drove to

The problem

Masaki Properties had twenty-four luxury houses on their books. Every new buyer wanted to see at least five before deciding. A team of three was spending four hours a day on the road — Masaki to Mbezi Beach to Kigamboni — often for buyers who did not yet know what they wanted.

What we did

We shot panoramas of all twenty-four houses in a fortnight with a single 360° camera. Each house got a tour of six to ten rooms, information markers in the kitchen and bathrooms, and an enquiry form inside the tour itself.

Every house also got a QR code on the signboard outside. Anyone walking past now steps inside the house on their own phone without ringing an agent.

The result

After four months the number of viewings they drove to halved, while the number of completed deals rose. The buyers who turn up now have already seen the whole house and come to confirm it, not to discover it.